January 14, 2025
Exploring XiaoHongShu(小红书): The Little Red Book Revolutionizing Social Media and E-Commerce in China

Exploring XiaoHongShu: The Little Red Book Revolutionizing Social Media and E-Commerce in China In the ever-evolving world of social media and e-commerce, XiaoHongShu (also known […]

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January 13, 2025
China's New Social Media Star: Xiaohongshu (小红书) Seeks to Fill the Gap

Following the US government's announcement of plans to ban TikTok, concerns over data security and censorship have sparked widespread interest in Chinese social media platform […]

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January 13, 2025
Essential Market Research Strategies for Successful Brand Entry into China

Entering China's dynamic market presents both significant opportunities and challenges for global brands. A comprehensive understanding of local consumer behaviors, cultural nuances, and market dynamics […]

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December 30, 2024
Enhancing Content Visibility: Effective TikTok SEO Strategies for Traffic Growth

TikTok has rapidly evolved into a significant platform for content discovery, with users increasingly utilizing it as a search engine. This shift underscores the importance […]

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December 9, 2024
Effective Strategies for Luxury Brands on Xiaohongshu: Engaging China's Affluent Consumers

Xiaohongshu, commonly known as Little Red Book or REDnote, has emerged as a pivotal platform for luxury brands aiming to engage with China's affluent and […]

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November 4, 2024
Strategic Expats KOL Seeding: Boost Your Digital Marketing in China

Unlock New Marketing Inspiration with Influencers in China Are overseas brands limited to working only with local influencers when entering the Chinese market? By utilizing […]

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October 24, 2024
Essential FAQs for International Brands on Xiaohongshu (REDNote)

As China’s digital landscape evolves, Xiaohongshu (REDNote) has emerged as a leading platform for global brands aiming to establish a presence in the Chinese market. […]

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October 18, 2024
Differences between WeChat Official Account – Subscription Account vs Service Account

WeChat Subscription Account WeChat Service Account WeChat Updates and New Features: When deciding between a Subscription Account and a Service Account, it’s essential to consider […]

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October 17, 2024
China DSP Advertising – Programmatic Media Buying | China Data Bank

What is a DSP? A Demand Side Platform (DSP) is an automated tool used by marketers and agencies to purchase digital ad inventory. Through a […]

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October 9, 2024
Why is My Xiaohongshu Account Losing Traffic Without Violations?

Have you ever wondered why your Xiaohongshu account and posts aren’t getting the traffic they should, even though you haven’t received any violation notices? You […]

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