As China’s digital landscape evolves, Xiaohongshu (REDNote) has emerged as a leading platform for global brands aiming to establish a presence in the Chinese market.

To help international businesses navigate Xiaohongshu, we have compiled key frequently asked questions (FAQs). Brand owners are encouraged to like and bookmark this resource for easy reference.

1. How many accounts can be verified under one ID?
   • Each ID card is limited to verifying one Xiaohongshu account.
2. How many business accounts can one business license verify?
   • A single business license can verify up to three accounts.
3. How many accounts can be linked to one phone number?
   • Only one account can be registered per phone number.
4. Can multiple accounts be logged in on the same phone at once?
   • Only one account can be logged in at a time, though you can switch between up to three accounts.
5. What are the advantages of professional account authentication, and is it mandatory?
   • A professional account enables key commercial activities, such as collaborating with brands, opening a store, or promoting posts. While it's possible to operate without authentication, many features will be restricted, making it advisable to authenticate for business use.
6. What is required to open a Xiaohongshu store?
   • After professional account authentication, you can open a store, provided your business meets the category-specific requirements, such as industry qualifications for sectors like skincare or medical.
7. How are account followers categorized on Xiaohongshu?
   • Accounts with fewer than 5,000 followers are personal accounts, while those with:
     • 5,000–10,000 followers are beginner influencers (KOCs),
     • 10,000–50,000 followers are mid-level influencers (KOLs),
     • Over 50,000 followers are top-tier KOLs.
8. Should new creators opt for a personal or business account?
   • Personal accounts suit bloggers, whereas business accounts require a business license and are recommended for those needing greater traffic.
9. Will editing a published post limit its reach?
   • No, you can modify a post after it's live, particularly within the first three hours. However, limit changes to 2–3 adjustments to avoid issues.
10. Can I share videos from other platforms on Xiaohongshu?
    • Yes, as long as they are original and free from other platform watermarks.
11. Is it allowed to send WeChat numbers privately on Xiaohongshu?
    • You can, but frequent sharing may trigger the platform’s detection system. Use alternative methods, such as images, to avoid issues.
12. What constitutes a strong click-through rate?
    • A click-through rate of 10% or higher is excellent, while 5–10% suggests good post quality.
13. How often should you post weekly?
    • Posting once a week is a minimum, with two posts being the optimal frequency.
14. What is the ideal length for video posts?
    • Videos should be between 2–5 minutes long for maximum viewer retention.
15. Can links to other platforms be shared in private messages or comments?
    • No, Xiaohongshu will block such messages, and repeat offenses may result in account suspension.
16. What are the best times to post on Xiaohongshu for maximum engagement?
    • Early morning (6:00–8:00), midday (11:00–13:00), and evening (17:00–21:00) are the best times to post. It’s recommended to experiment with these windows.

Xiaohongshu (REDNote) Content Guidelines

Text and Image Posts:

1. Text should be up to 1,000 words, with 600 words being ideal.
2. Image sizes should be 1:1 or 3:4, around 1280px wide, and in JPG or PNG format.
3. You can include up to 18 images per post, and the first image should be visually appealing. Avoid white borders and platform watermarks.
4. When writing notes, avoid using only pinyin or mixing pinyin with characters. Ensure there are no typos or inappropriate advertising language.

Video Posts:

1. Videos should be up to 5 minutes long, in MP4 or MOV format (videos over a minute can only be uploaded).
2. The video resolution should be 720p, with dimensions of 9:16, 3:4, or 1:1, ensuring the content is clear.
3. Use a frame rate of 25-30 fps, with H264 encoding.
4. Like text posts, avoid using only pinyin or combining pinyin with characters, and steer clear of sensitive advertising words.

This comprehensive guide will help you effectively navigate Xiaohongshu, maximizing your brand’s visibility and engagement on the platform.

Xiaohongshu Marketing

At OctoPlus Media, we offer a full range of digital marketing solutions, with a strong focus on Xiaohongshu. From setting up and verifying official accounts to managing accounts, running influencer campaigns, and executing paid advertising strategies, we provide everything you need to succeed on the platform. Our team of specialists will help you tap into Xiaohongshu’s unique ecosystem, enabling your brand to connect with your target audience and drive meaningful growth.

Looking to strengthen your brand’s presence on Xiaohongshu? Get in touch with us for more information—we’re ready to help your business thrive in the digital world!