What is a DSP?

A Demand Side Platform (DSP) is an automated tool used by marketers and agencies to purchase digital ad inventory. Through a DSP, advertisers gain access to a vast selection of ad spaces, helping them target large audiences more efficiently. Examples of ad inventory include banner ads on websites, in-stream videos, and mobile ads on both websites and apps. DSPs are also integrated with various ad exchanges, providing enhanced reach and targeting capabilities.

China Data Bank DSP

China Data Bank (CDB) DSP, a programmatic advertising platform that delivers highly targeted, measurable, and engaging ads designed to convert your audience into customers.

Programmatic DSP Advertising

Programmatic display advertising, often referred to as banner advertising, allows businesses to extend their reach across a diverse range of websites and platforms. In China, programmatic media buying through DSP offers a more cost-effective solution compared to direct or third-party DSP options. This ad automation technology helps brands reach Chinese users at every stage of their purchasing journey, increasing retargeting opportunities and driving higher customer retention.

Key Media and Advertising Platforms:

• China Data Bank (CDB) DSP
  The China Data Bank DSP is a premier media and advertising platform. As an UnDMP (Unified Data Management Platform), CDB partners with various top-tier data providers in China to deliver bespoke solutions for each campaign. Whether targeting mobile users, consumers, or tourists, CDB provides high-quality data to ensure you reach the right audience in China’s competitive market.

CDB DSP Audience Targeting:

With CDB's DSP solution, advertisers can boost campaign performance with high conversion rates. CDB collaborates with industry leaders to offer a wide array of data sources:

• UnionPay: With over 40 billion transactions, 1 billion cardholders, 8+ billion bank cards, and a network of 80 million merchants across 170 countries, UnionPay provides an unmatched data source for precise audience targeting.
• Online Travel Agents (OTAs): CDB partners with China’s top OTA platforms and government bodies to access accurate travel data, which can be leveraged across advertising platforms.
• Mobile Phone Manufacturers: Collaborating with China Mobile, China Unicom, and China Telecom, CDB collects vast amounts of mobile data, allowing for deep insights and the identification of unique audience segments.

CDB is a collaborative initiative between OctoPlus Media and China Trading Desk, offering a robust DSP solution designed to help brands effectively engage their Chinese audience.

Personalized Ads, Automated Reach
Engage your audience with ads that are automatically personalized to their preferences. Contact us today for more information or a consultation on how to enhance your programmatic advertising strategy in China.