October 7, 2024
From KOL to KOS: How Xiaohongshu is Redefining Influencer Marketing

A few years ago, the focus of "KOL marketing" was on where traffic was concentrated. Today, alongside KOL, terms like KOS, KOF, and KOC have […]

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October 7, 2024
China Luxury Marketing in the Digital Age: Luxury Brands' Strategy to Win Over High-Net-Worth Consumers

Luxury brands are going all out to win over the top 1% of their clientele. According to a joint report by Bain & Company and […]

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