Unlock New Marketing Inspiration with Influencers in China

Are overseas brands limited to working only with local influencers when entering the Chinese market?

By utilizing foreign influencers to introduce and promote products from their own perspectives, brands can enhance credibility and create a dynamic cultural fusion between Chinese and international elements.

Influencer Marketing: Q&A for Overseas Brands

How can overseas brands effectively utilize influencers in China?
Beyond local KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers), how can international brands expand their promotional strategies and boost credibility in the Chinese market?

Answer:
In addition to collaborating with local influencers, foreign influencers residing in China can add a new dimension to your marketing efforts. These expat KOLs bring a fresh perspective, sharing their experiences with products from a foreigner’s viewpoint, complementing the local narrative. This strategy helps amplify brand awareness, resonate with diverse audiences, and drive effective product promotion.

OctoPlus' Foreign KOL Seeding Services

Our approach to influencer marketing involves treating every collaboration like a full-scale campaign:

• Tailored Plans: We design custom collaborations with foreign influencers based on your brand’s needs and communication goals.
• Content-Rich Campaigns: We focus on creating meaningful, themed content that aligns with platform trends. Instead of using generic product placements, we craft personalized influencer campaigns that resonate with your audience.
• Campaign Review: After each collaboration, we review performance highlights, provide actionable feedback, and refine future campaigns for optimal results.

Foreign Talent Collaboration Process

1. Project Kickoff: Discuss brand requirements and develop a tailored influencer strategy.
2. Influencer Selection: Choose suitable foreign influencers and schedule their availability.
3. Content Creation: Work through concept development, drafting, revisions, and approval.
4. Publication: Content is finalized a day in advance, and influencers publish according to the agreed schedule.
5. Performance Feedback: Evaluate communication impact 5-7 working days after publication.
6. Campaign Wrap-Up: A detailed campaign report is provided 14 working days after the collaboration ends.

With the expertise of foreign influencers, you can broaden your reach, creating engaging and culturally rich marketing campaigns that stand out in China’s competitive landscape.

If you wish to know more about Xiaohongshu Marketing or China Marketing, get in touch with us for more information—we’re ready to help your business thrive in the digital world!